Houston Search Engine Optimization Services (SEO)
Houston SEO Services, Search Engine Optimization Houston
Is the science & art of getting your website ranked in the first few pages of a search engines for a strategically defined set of keywords.
Our SEO savvy skills will result in a substantial increase in targeted traffic to your website, thus resulting in more leads and sales.
Why Search Engine Optimization:
Over 500 million searches happen across the major search engines everyday.
Our knowledge
and experience in this area will help you get a piece of the pie, which you
might be losing otherwise to your competition
An optimized website results in a much better return on investment compared to banner ads
Search Engine Optimization (SEO) helps you capture targeted traffic...people
who are already looking for the product or service you offer.
Search Engine Optimization (SEO) is a truly sustainable long term solution to
your traffic woes. Once a website has been optimized for search engines it can
stay at the top for long periods of time. A well optimized website plays a pivotal role in any search engine marketing (SEM) strategy.
and experience in this area will help you get a piece of the pie, which you
might be losing otherwise to your competition
An optimized website results in a much better return on investment compared to banner ads
Search Engine Optimization (SEO) helps you capture targeted traffic...people
who are already looking for the product or service you offer.
Search Engine Optimization (SEO) is a truly sustainable long term solution to
your traffic woes. Once a website has been optimized for search engines it can
stay at the top for long periods of time. A well optimized website plays a pivotal role in any search engine marketing (SEM) strategy.
SEO – Houston Based Softway Solutions Approach
Step 1:
Step 2:
Step 3:
Keyword Research
Step 5:
Search Engine Submission
Understanding Your Business we spend considerable time and effort in understanding your business
Understanding the product/market category
Understanding the customer groups
Understanding the customer decision making process
Understanding the website structure, navigation & content requirements
Analyzing the current status of the website on search engines
Understanding the product/market category
Understanding the customer groups
Understanding the customer decision making process
Understanding the website structure, navigation & content requirements
Analyzing the current status of the website on search engines
Competitive Analysis based on the above information, we do a comprehensive competitive analysis
Competition SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis
Analyzing their websites in terms of structure, content and traffic trends
Understanding their Web Promotion & Online Marketing strategies and tactics
Competition SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis
Analyzing their websites in terms of structure, content and traffic trends
Understanding their Web Promotion & Online Marketing strategies and tactics
Keyword Research
Generating and short-listing the right set of keywords is one of the most important factors in successful search engine optimization. Our Houston based SEO team research methodologies and processes coupled with the expertise that we have built over the years, ensure that we get it ‘just right’ in this very critical area resulting in high search engine rankings for our clients.
Step 4:
Website Optimization and Content Restructuring This is the ‘mortar & bricks’ phase of the whole process
Rationalizing the website structure in terms of links and dynamics for better Search Engine Indexing and Placement
Correlating individual pages with their respective keyword groups
Ensuring that the meta tags support every page with the relevant keyword phrases/groups.
Optimizing HTML coding and ensuring that your home page is W3C compliant and also adding headings, image alt tags & hyperlinks
HTML code clean-up & optimization
Editing & restructuring the content to ensure relevance to page theme and targeted keywords.
Rationalizing the website structure in terms of links and dynamics for better Search Engine Indexing and Placement
Correlating individual pages with their respective keyword groups
Ensuring that the meta tags support every page with the relevant keyword phrases/groups.
Optimizing HTML coding and ensuring that your home page is W3C compliant and also adding headings, image alt tags & hyperlinks
HTML code clean-up & optimization
Editing & restructuring the content to ensure relevance to page theme and targeted keywords.
Search Engine Submission
Our Houston based SEO team will submit the website pages manually to all the leading search engines,
such as Google, AOL, Yahoo, Alta Vista, MSN, All the Web & DMOZ.Org
such as Google, AOL, Yahoo, Alta Vista, MSN, All the Web & DMOZ.Org
Step 6:
Strategic Link Building
Strategic Link Building
Conducting extensive research to identify relevant affinity sites
Contacting them on an individual basis and establishing a dialogue
Periodically providing you with linking progress & confirmation reports
Contacting them on an individual basis and establishing a dialogue
Periodically providing you with linking progress & confirmation reports
Step 7:
Regular Rank Reporting, Site Monitoring & Corrective Action
Regular Rank Reporting, Site Monitoring & Corrective Action
We have now reached the stage where we have to just wait and watch… for your site rankings to roll in
Normally your website will show up in the search engines in 3 months time
In case you have paid for inclusions with the search engines & directories that offer this, the results can be seen within 2 weeks
Fortnightly reports will be sent to you via email on the search engine rankings
For the entire duration of the contract, we will constantly monitor the site optimization and make/suggest changes according to new requirements/regulations, which may arise from major search engines.
Our Houston based SEO services team will provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting & analysis
Normally your website will show up in the search engines in 3 months time
In case you have paid for inclusions with the search engines & directories that offer this, the results can be seen within 2 weeks
Fortnightly reports will be sent to you via email on the search engine rankings
For the entire duration of the contract, we will constantly monitor the site optimization and make/suggest changes according to new requirements/regulations, which may arise from major search engines.
Our Houston based SEO services team will provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting & analysis
